Movie Film Poster
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“Cleanliness is the invention of a sick mind” – this is the poster which decorated the walls of my bachelor pad which was shared by 3 of us. We three bachelors were very lazy when it came to keeping the flat clean.
Posters are used as a tool to convey a message by protestors, advertisers, special groups and individuals who want to convey their message to one and all in a text or graphical presentation. The younger generation use posters as a low cost decorative material.
For centuries, the government and the entertainment industry of the bygone era used purely text posters as a medium to proclaim their message to the public.
The advent of colour lithography saw a surge in the use of posters printed in bright colours and with illustrations. Even though this concept was first developed in the 1890s in France, it soon spread through out Europe. Find more info at [http://www.madaboutposters.info]
Poster art created by noted artists such as Jules Cheret and Henri de Toulouse-Lautrec caught the fancy of the people of that era. The posters with artistic merit including posters advertising Colonial Exhibitions and World Fairs were collected by connoisseurs.
The rise of protest movements and pop arts in the 1960s saw the creation of great posters. The “Evenements” of May 1968 posters by a French student was one of the best acclaimed posters of the era.
Posters were used as a tool for recruitment during the first and second world wars. Posters carrying the messages “Uncle Sam Wants You” or “Loose Lips Sink Ships” persisted in the national consciousness during the war period.
Posters produced by Britain during the World War 2, gives an indication of the importance placed on them by the Government to reach the public. While some of the posters of propaganda were displayed outside through street hoardings, the rest were designed for interior display in factories, offices, pubs and shops.
Recent decades saw the popularity of the Pin-Up girl posters. Soldiers in the World War 2 were fascinated by the pin-up posters of Jane Russell and Betty Grable. Late 1970s and early 1980s saw the popularity of television actresses rising through the pin up posters.
To sell their pictures the film industry quickly adapted the display of brightly colored film posters in strategic locations. Soon, film enthusiasts started collecting these vibrantly coloured film posters.
Nowadays due to the short life of films in theatres, posters advertising films shrunk in size and are no longer preserved as a collectors item.
Lucy Bartlett is a proud contributing author. Find more articles here [http://mindbodyandsoulportal.info]. For more info visit Posters [http://madaboutposters.info/sitemap.html] or Movie Posters [http://madaboutposters.info/movie-posters.html]
Does the budget of a movie take into account marketing the film?
whenever you hear that that movie cost $200 million to make, for example, does that include putting previews on television, posters in movie theaters, ads all over the internet, etc.?
Kind of. When you say budget you are referring to several things. Typically, with big studio films, you'll have a few different, separate, budgets. This would normally include a Production Budget, a D&A Budget, and an International Budget. They are kept separately for simplicity's sake.
A production budget is just that: production. Making the movie. When you hear someone say, this movie spent X dollars getting made, they are referring to a production budget.
However, the studios do budget for D&A, or distribution and advertising. Typically, a budget ranging anywhere from 15-40 million is set aside for this alone. It is costly printing the film to send to theaters, making posters, buying tv spots, radio, billboards, etc.
So yes, when a movie is budgeted they take account the advertising costs. But it is held as a separate budget from production and international distribution.
Just FYI:
Often the total cost of the combine budgets for one movie are so big that the film has no hope of making it from theatre tickets alone. Studios know that they will not make money from theatre sales. Instead they count on DVD sales, DVD rentals, and international sales.
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