Must Sexy Proof
| Account limit of 2124 requests per hour exceeded. |
Sometimes a bunch of boring rules stick in our mind like Crazy Glue, and
they change how we produce results. Aristotle, (384-322 B.C.E) offered us
three principles of persuasion. Important? It applies to your career, your
family and even how you motivate yourself.
1. Personality, also known as charisma, rules our likes and dislikes. The Supreme Court definition of pornography is vague and foggy. Then the
decision added, We know it when we see it. You and I know charisma when we see it. It is Glamour, Sexy, Magnetism, Fascination, and Hot!
How do you create a hot personality that influences and persuades?
2. Frame-of-Mind. Did you know scientific research indicates
people make up their mind about you and what you have to say, in the
first seven-seconds of contact with you? What does it take to create
a positive frame-of-mind in the people you want to persuade and influence?
3. Proof is the evidence you offer to convince, influence and persuade others
to exchange their pile of dead-presidents for your services or products.
Personality
Why is the public attracted to Brad Pitt and Angelina Jolie and not a thousand other movie stars? They suggest glamorous adventures in places we will never visit,
and they live a life-style without need to count dollars.
Your image is often the deciding factor in the success or failure of your relationships, sell your ideas, and career promotions. When you have a pleasing personality, you get the appointment instead of never getting to first-base. Charismatic lawyers, lovers and sales people often win the competition because they make listeners feel good about themselves.
What one single magnetic thing about you will people remember after you leave?
We suggest enthusiasm, zeal, and a direct interest in the other person and their
needs and desires. Human being are subconsciously thinking one thing while listening to you, and it is, What is in it for me? If you can successful answer that
question to their satisfaction, you can be Frankenstein, yet you have charisma and
a pleasing personality. If you can help me get what I want, it is easy to overlook the
fact that you are a Giant, weigh 1000 pounds, and have a face that frightens birds so
they lose their flying rhythm and crash-and-burn.
Frame-of-Mind
Remember, the first seven-seconds decides if you get an authentic hearing or lost
before you started. You need a headline that arouses the curiosity of your listeners and rivets their attention on you and what you have to offer. What works best is
a provocative question that creates an emotional reaction in your listener
"What would you do to save your company today, if you had hard-knowledge
your competition has a new product or technology that can knock you out of
the game?
"What would you do today to save your career, if you had hard information that a merger was coming replacing 75% of your team?
Proof
We all want the best buy possible, to get the most for our money. Our left brain
requires evidence doing business with your company is the right way to go. What is
your history? Who are your clients? Are your prices the best I can get?
Credibility is often the deciding factor in decision-making.
a) The Wall Street Journal, on July25, 2,006, did a major story
called Speed Reading: the Sequel. Speedlearning Institute was
cited throughout the article.
b) Fortune Magazine interviewed our CEO on October 10, 2006
about Speed Reading and the executives who take it.
c) Our program was created by the business partner of Evelyn
Wood, the creator of speed reading, graduating 2 million,
including the White House staffs of four U.S. Presidents.
Consistency
There are four elements to the law of Commitment and Consistency.
Humans beings want to be seen as predictable, loyal and consistent. In recent times
a Senator lost the Presidency because he was seen as a Flip-Flopper. My word is my
bond still applies.
1. Make a statement of fact that you listener agrees with.
2. Get your listener to agree by says so, or nodding his/her head.
3. Link a logic conclusion and progression to the agreed upon fact.
4. Offer a reasonable solution based on what he/she originally agreed to.
Example: Speaking to a Director of Human Resources;
Have you read the Fortune Magazine statistics gathered over the past 12 years, showing the Internet is the primary cause of chronic stress derived from Information-Override?
Did you hear the study showing 72% of Fortune 500 executives complain about being inundated with a daily unmanageable flood of emails, reports, memos, and articles?
Did you see the report in Human Resources magazine about a Gallup poll
showing executive productivity is down up to 38% because of information-
overload?
Agreement
Every Director of Human Resources in the U.S. will readily agree with any of these
statements based on personal experience. It is important they verbalize their
consent and nod their head up-and-down. The more yeses you get, the better.
Let them tell you a war story about Information-Overload. Ask them if they think
some executives waste about two-hours daily on the Internet?
Link
Now make a statement that their company is losing money because of the slow
processing of information on the Internet by their highly paid executives. Show
a graph or chart proving it cost millions-of-dollars annually for corporate time wasted by Information-Overload.
Use the phrase Bottom-Line to link you to their corporate world analysis. Your listener must now agree with your statements and conclusions in order to be consistent with his/her own previous words.
Solution
The benefits of our one-day workshop for your executives is they will read and remember three books, articles and reports in the time your competitors can
hardly finish one. We call it the 20 minute hour, and they permanently 3x
their reading speed, and 2x their long-term memory. That is really important, right?
Now say, Does it not make business sense to both save money and increase daily executive productivity up to 38% by offering our Speedlearning workshop?
You can also mention the morale-building value to the corporate-culture and
tax-deductibility. You have come to a reasonable conclusion that cannot be
faulted without your listener appearing inconsistent.
See ya,
copyright © 2006 H. Bernard Wechsler
Author of Speed Reading For Professionals published by Barron's, business partner of Evelyn Wood (1906-1995), creator of speed reading, graduating 2 million, including the White House staffs of four U.S. Presidents.
Interviewed by the Wall Street Journal and Fortune Magazine.
http://www.speedlearning.org
hbw@speedlearning.org
FHM 100 Sexiest Women question?
I think this is proof white girls are by far the sexiest race. 10m people cast their votes worldwide so as accurate as you are going to get.
Halle Berry is also half and half so doesn't count! Did any black/asian girls make the list? Must be a small percentage if so.
Your thoughts on the list?
Mis - Nice bit of hypocripsy there. Brain Dead Men read it? But you make a brain dead comment by suggesting someone "large" isn't sexy. Well done and thanks for making yourself look a fool.
I can see how this question can be deemed as racist but i can see your point that the majority of girls are white.
But you do have to consider that most people that vote are also white.
I am white & i cant agree with the statement that white girls are sexier because i have seen some white girls that are proper dogs! Same way i have seen some black girls, asian girls, etc that are too so it goes both ways.
I guess its down to preference.
But i do think it is strange that the majority are white... ???
« Suicidal Tendencies | Home | Paul Walker »
Leave a Comment